2021 Q4 Amazon benchmark report

The Amazon metrics & trends that matter

We've uncovered the most important trends and metrics from Q4 2021 to help inform your strategy for the new year.

Discover benchmarks & trends for key industry metrics including CPC, CVR, CTR and ACOS.

Compare performance across Amazon, Instacart, Target, and Walmart.

Forward-looking, strategic insights from our team for 2022.

Now is a critical time to plan ahead

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Learn how key shopping events like Black Friday Cyber Monday, and the holidays impacted this past quarter. Q4, as expected, was the strongest quarter of the year, and saw Sponsored Brands video and Sponsored Display continue to rise in popularity and adoption.


Using anonymized client data from across Perpetua's database of Amazon advertisers, we've analyzed more than 27 billion impressions and 91 million clicks, aggregated across all major product categories, to bring you these insights.

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