PERPETUA REPORT

The Amazon metrics and trends that matter.

We've uncovered the most important trends and metrics from Q3 2021 to help inform your strategy for the second half of the year.

Discover benchmarks & trends for key industry metrics including CPC, CVR, CTR and ACOS.

See how advertisers allocated spend across ad units and placements.

Forward-looking, strategic insights from our team for Q4 2021.

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Now is a critical time to plan ahead.

Learn how summertime, back-to-school and lessening restrictions impacted this past quarter. With Prime Day behind us, Q3 saw some expected dips in sales, but also saw an increase in Click Through and Conversion Rates indicating shoppers are eager to buy, and now is the time for advertisers to think strategically about their Q4. 


Using anonymized client data from across Perpetua's database of Amazon advertisers, we've analyzed more than 27 billion impressions and 91 million clicks, aggregated across all major product categories, to bring you these insights.

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